Formica® and Microban consolidate leadership by launching coverings with Antibacterial Protection

Used to manufacture furniture and coverings in general, the Formica® brand, launches with exclusivity to all South America laminated with Microban® antibacterial technology.

The Formiline company, owner of the Formica® laminates brand, has strengthened its leadership position and the incomparable quality of its products by incorporating Microban Protection, which is the worldwide leader in antimicrobial solutions. This Technology, which has been patented by the American company Microban International, continuously prevents fungi and bacteria from growing on laminates, even when they in use. This makes them more hygienic and keeps them looking good for longer. Protection is not lost during washing or scrubbing, and lasts for the whole lifetime of the laminate.

Toshiaki Ouchi, Chief Commercial Officer of Microban do Brasil, says that Formica® laminates are ideal for covering both public places where bacterial contamination is undesirable such as clinics, hospitals, schools, public restrooms, industrial kitchens and restaurants, and homes, where the proliferation of microorganisms such as bacteria, fungi – mold and mildew, produce foul odors, can cause respiratory problems, give off the sensation of poor hygiene, and affect everybody's wellbeing. This is why the launch of Formica® with Microban® Antimicrobial Technology will further strengthen the Formica® brand's leadership of the laminates market, as it will now be able to add this exclusive differential and seal of quality to all its product range.

According to José Reginaldo Missiato, engineer and Formiline marketing and product manager, Formica® laminates with Microban® Antimicrobial Protection represent an important innovation in the furniture and coverings market. This adds value to the end products because of their greater hygiene and superior quality, reflecting the concerns and interest of decorators, designers and architects to offer their consumers better and better products. Furthermore, according to Missiato, this will strengthen and definitively differentiate the Formica® brand from other laminates, as it is the only one to offer Microban® protection.

Fabio Rios Haberland, the Formiline CEO, comments optimistically that the partnership between Formiline and Microban, who are both market leaders, has resulted in a new benchmark for the high pressure laminates market, featuring products that consumers value as a result of their increased concerns for hygiene and wellbeing.  "Our product, which already was the best, is now incomparable because of the protection benefits. In this way, Formiline has once again confirmed its vocation as a leading, innovative, quality-focused company," he added.
These laminates with Microban Protection add a unique differential to furniture and decorative finishings. The benefits of this technology, which improves the quality and characteristics of the laminates, can only be found in laminates bearing the Formica® brand, which is, because of its high quality and pioneering nature, nowadays wrongly considered to be synonymous with the product.

About Microban® Technology

Microban® is an American multinational, and world leader in antimicrobial technology solutions, which uses ingredients that have been approved for safe contact with people, food and animals.  These laminates with Microban Protection add a unique differential to furniture and decorative finishings. The benefits of this technology, which improves the quality and characteristics of the laminates, can only be found in laminates bearing the Formica® brand, which is, because of its high quality and pioneering nature, nowadays wrongly considered to be synonymous with the product.

FOTO: Jomar Bragança | Casa Cor MG